(See my biography page for more information).


Publications:
The Identification of Factors Modifying Product Placement Effectiveness

In this article, the possibility of evaluation of product placement effectiveness was investigated as well as the question of whether this evaluation already exists.

Article: Print

$US10.00

Published online: April 2, 2014

$US5.00
Product Placement Cost in Selected Czech SMEs

The aim of the paper is to explore how much Czech SMEs are able to invest in product placement and who is the decision maker.

Article: Print

$US10.00

Published Online: April 12, 2016

$US5.00